Games Research 8

This article by Baumeister, who is highly reputable in the psychology world, deals with sex drive strength in gender. Their hypothesis followed the common notion that males have a stronger sex drive and their hypothesis was confirmed. This brings more understanding to the representation of women and sex in video games, but also begs the question of since almost half of video game players are girls, why hasn’t sexism and sexuality in games decreased or at least become proportional for females and males?

http://www.carlsonmba.umn.edu/Assets/71520.pdf

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