This article talks about the rapid integration of spectator aspects into modern gaming. Aside from Twitch and other streamers, there are internal factors being added as well. For example, the newest Call of Duty features an ability to upload clips immediately to youtube. Obviously, this is an intentional move to promote the idea that people will view your videos. It ties into to the integration of social media as well, but I think social media and spectator gaming will come to be very similar in the future.